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Guidelines for Completing the Design Brief

Dear Client,

Once you receive our Cover Design Brief by email, please take a few minutes to read these guidelines before completing it.  Providing clear and complete information helps us understand your vision from the beginning, reduces unnecessary revisions, and saves both time and money. Please note that revisions resulting from incorrect, incomplete, or missing information in the brief may incur additional charges.

PROJECT & BOOK DETAILS

Please fill out the Title, Subtitle, Series, Tagline, and Author Name  sections exactly as you want them shown on the cover.

 

You may change the title, subtitle, tagline, or author name at no additional charge while we are working on the eBook/front cover design. However, once the front cover has been approved and either delivered to you or passed to our print cover design team, additional charges apply. These fees also apply when adding text such as “NYT Bestselling Author” or “USA TODAY Bestselling Author” above the author name.

PACKAGE ORDER DETAILS

Please specify the package you would like to order (for example, eBook Cover or eBook + Print Cover), along with any add-ons you would like to include. If you are ordering a cover design and plan to use our Budget Sequels service for future books in the series, please indicate this here as well.

Add-ons such as bookmarks, maps, and A+ Content can be ordered together with your cover package, or added at a later date if preferred.

COVER SPECIFICATIONS

If you are ordering a package that includes a paperback or hardcover, please provide the relevant print specifications.

What if I don’t have the final paperback page count yet?

That’s absolutely fine. You have three options:

  1. Leave the page count blank for now. You can send us the final page count later, when we are ready to begin work on the paperback cover.

  2. Order the eBook cover first. Once your final print specifications are available, you can order a paperback add-on separately. Paperback add-ons can usually be completed within two weeks of your request.

  3. Provide an estimated page count. We can create the paperback cover using an approximate page count and adjust the spine once the final count is confirmed. The first spine adjustment is included at no additional cost and usually requires approximately one week to complete.


Please note that while the final page count can be provided later, we must have your final trim size before we begin designing the paperback cover.


Additional Charges for Print Cover Changes
 

Once work on your print cover has begun using the specifications you provided, the following fees will apply if changes are requested at a later stage:

  • Trim size change: $35 per book

  • Page count change after final files have been delivered: $25

  • Back cover blurb change after final files have been delivered: $25


Please note that the page count change fee does not apply to the first spine adjustment included under Option 3 above.

GENERAL ART PREFERENCES

Hard NOs

Please tell us clearly if there is anything you absolutely do not want to see on the cover.

For example: no faces shown, main character should not face the reader, no curly or script fonts, no pink, no specific objects, colors, clothing styles, or other elements. 

 

Cover Samples

This section is extremely important. Please provide at least three cover examples from your genre or subgenre that reflect the style and composition you would like for your own cover. Choose examples because they represent the visual direction you want, not simply because they are bestselling or popular books.

For example, if you want a character-based cover, please do not provide symbol-based covers as references, and vice versa. References with completely different compositions can give the designer conflicting information about the direction you want.

COVER COMPOSITION PREFERENCES

Background and Setting

Please be as specific as possible when describing the setting or landscape you would like in the background. Simply writing “medieval” does not provide enough direction. Consider specifying: Village, city, or countryside? Castle or no castle? Forest, mountains, plains, desert, or another landscape? Season? Weather? Time of day?  If these details are not specified, the designer will assume that they are open to interpretation. 

 

For example, a general request for a medieval landscape could result in snow-covered hills, even if your story actually takes place in a hot desert environment. The same applies to important objects, symbols, and weapons. If a particular item must or must not appear on the cover, please tell us. If your thriller's killer only uses a kitchen knife, for example, please specify this so the designer does not choose a gun or an axe instead. Likewise, if your fantasy protagonist carries a particular weapon, or never carries a weapon at all, this should be included in the brief. However, please do not copy and paste several pages from your manuscript to describe the setting. A few clear sentences summarizing the possible background and environment are much more useful to the designer.

Revisions required because information in the brief was missing, incorrect, or inconsistent will incur additional charges starting at $50.

 

Characters

The standard cover design price includes up to two characters on the cover. If you would like more than two characters featured, each additional character is charged at $60 per character. 

If several books in your series will feature the same main character, please mention this in the brief. This allows the designer to select a stock model with multiple suitable photographs and poses available for future covers. If we are not told that the same character will be needed for additional books, the designer may select a model with only one or two usable photographs available.

 

Please be specific about any character details that are important to you, including: race, hair color and length, clothing, pose, and direction the character is facing. Other important physical or visual details should also be included. If your character description is vague or incomplete, we will assume that you are leaving those choices to the designer. 

  •  If the setting is extremely cold and the character must be wearing a jacket, please specify this. The same applies to things you do not want. If the character should not wear elegant clothing, jeans, a dress, or another particular type of outfit, please tell us. 

  •  If you want the main character to have their back to the reader, please specify this in advance. Otherwise, the designer will assume that the direction is flexible and select the pose that works best for the composition. Requesting a back-facing pose only after the initial design has been created may require us to find a completely different model or stock image and would therefore incur an additional revision fee. 

 

If you prefer, you may select a stock model yourself and send us the link. You can search: 

  • Shutterstock.com: Stock images are included in the cover package price

  • PeriodImages.com: Additional $12 per photo. Period Images is particularly useful for epic fantasy, historical costumes, and historical romance.

 

Short Plot Description

Please provide either a 10 to 15 sentence summary of your book or the blurb you plan to use on Amazon or on the back cover. We do not need a detailed multi-page synopsis. Please avoid lengthy descriptions of politics, worldbuilding, minor characters, or other plot details that do not directly affect the cover design. Too much unrelated information can make it harder for the designer to identify the visual elements that matter most.

General Composition Requests

Please keep in mind that we specialize in photo manipulation using licensed stock photography; we are not illustrators. Because of this, the final design is dependent on the availability and limitations of suitable stock images.

If your concept requires a very specific scene from your book to be recreated exactly, a custom illustrator or photographer may be a better fit. This is particularly important for concepts involving highly specific mythical creatures or monsters, complex battle scenes, space battles, or other detailed action sequences. If suitable photographic material does not exist, we may not be able to accurately feature that element on the cover.

Stock photography can also limit how precisely we can match a character or pose. It may not be possible to find a model who simultaneously matches an exact physical description, body position, hand placement, facial expression, clothing, and action.

For example, a request for a scene like this one would be extremely unlikely to be created using stock photography:

"MC is sobbing uncontrollably in the rain, reaching toward a kneeling woman with one hand, clutching a mysterious bloodstained letter between two fingers, while using the other hand to frantically flag down a taxi that is somehow speeding past in the background; ideally while their coat is blowing dramatically in the wind. Bonus points if the model can also look heartbroken, terrified, determined, and mildly inconvenienced at the exact same time." :D 

We are happy to work toward the overall mood, character type, composition, and atmosphere you envision, but some flexibility may be required when selecting models, poses, clothing, and scene details. If an exact pose, creature, action, or scene is essential to your concept, custom illustration or photography is likely the better solution.

IMPORTANT: APPROVING THE COVER ART

When you approve the final front cover artwork, please make sure that you are fully satisfied with all visual elements and that no additional art changes are needed.

 

Changes to the artwork after the cover art has been approved or after the final files have been delivered are possible, but additional charges apply, starting at $100. Even a seemingly small change to approved artwork can require substantial work. Changing even a small art element means we have to:

  1. Find the source file on our server

  2. Remove existing effects

  3. Locate specific artwork layers

  4. Make the requested changes across one or more layers

  5. Adjust all other elements affected by the change

  6. Reapply all effects

  7. Update all previously finalized or delivered files with the revised artwork

 

This process requires a minimum of approximately two hours and may take considerably longer depending on the scope of the change. Additional time may also be required if we need to search for new stock photography, replace a main character, or rearrange other elements of the composition to accommodate the requested change. For this reason, we cannot offer a fixed rate for post-approval artwork revisions. Any change that requires editing the artwork layers after approval will incur a minimum charge of $100.

Thank you for taking the time to read these guidelines. A complete and accurate Design Brief helps us understand your vision, minimizes unnecessary revisions, and allows the design process to run as smoothly and efficiently as possible for everyone involved.

 

If you have any questions while completing your brief, please feel free to contact us.

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